Do you want to be considered an expert in your medical field and attract new patients to your practice? If so, you need to devise a strong medical marketing campaign. After spending years studying medicine and earning your credentials, you’ve undoubtedly learned that finding new patients takes more than just being a good doctor. You need to develop a sound medical marketing campaign in order to compete with other doctors for patients. Whether you are just getting started or you have been in business for years, the following 10 steps to medical marketing success will enable you to develop a strong brand for your practice, attract tons of new patients, and become an authority in your medical field. View this site
1.Create a unified brand image and message
Don’t hire one person to design your logo, another to write the copy on your site, and a company to design your website. Hire a medical marketing firm with vast experience building successful campaigns for doctors and hospitals to take care of every aspect of your medical marketing campaign and promotional efforts. You don’t want your medical marketing efforts to look DIY and hodgepodge. Make sure that your logo, website, business cards, letterheads, brochures and all other marketing materials have a consistent brand image and message.
2.Write a mission statement
Spend some time thinking about what kind of image and message you would like for your practice to portray. Write a mission statement that outlines your goals as a practice and what you hope to achieve through your medical marketing campaign.
3.Promote a specific procedure or procedures on your website
In order to be considered an expert in your medical field, you must focus on the specific procedure or procedures you are most noted for on your website. What procedure do you perform most frequently? Try focusing on that procedure as your specialty. As a result, you may be asked to speak at conventions and be quoted in the media as an expert. This will help you attract more patients and become an authority in your specific field.
4.Organize your medical marketing campaign and set a budget
Not only must you develop effective messaging for your medical marketing efforts, you must also develop a plan that will help you achieve your marketing goals. Organize your campaign by setting milestones and a budget.
5.Develop strategic partnerships with other practices
In order to take advantage of referrals, try to develop strategic partnerships with other practices. Not only is relying on referrals an economical way to market your practice, it is also highly effective. Before approaching practices to discuss the development of a partnership with them, make sure that it would be a win-win situation for both of you.
6.Make sure that your waiting room is memorable and patient-friendly
If you have many patients with small children, create a small kids corner with toys in your waiting room. Leave free pens that feature your logo, brochures about the procedures you offer, and other promotional materials in your waiting room that people can take home with them or look at while they wait.